“Daquela Marca Lá”: a influência da dêixis no encapsulamento anafórico

Abstract

This research has as its theme the referencing process and the meanings that can be learned from it, specifically in relation to the references used in the social networks universe, considering the need of hidding a certain lexicon due to the recurring privacy rules in such context. The objective of this research is to analyze the deictic influence in the meaning produced by the anaphoric encapsulation in relation to the response on Twitter of the famous cosmetics brand Avon to the comment of the influencer Jade Picon administrators. The study has as theoretical assumptions the considerations of Conte (2003) about the anaphoric encapsulation notion, as well as the studies of Cavalcante (2005) in relation to the anaphora and deixis notions. The research corpus consists of the interaction via Twitter from a publication and two comments: the publication of a Jade Picon Twitter follower; the comment of the influencer's page administrators; the Avon's answer to this interaction. The research is exploratory, bibliographic and its analysis is qualitative. The conclusion of this work is that the choice for the deictic in the anaphoric encapsulation use enhances the nucleus syntagm’s meaning, giving a pejorative tone to the encapsulation as a whole.